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Tag: Richard X

Heaven 17 – Let Me Go

In the world of pop there are only two things more frustrating than remembering the precise moment you decided to put someone else’s song on the B-side of your multi-million […]

Annie – Heartbeat

Being known by a single name is a long-standing tradition in pop. Sometimes it’s there from the get-go, as with Cher and Madonna, and sometimes the star in question kind of earns it, as with Kylie. Some […]

Jewel – Intuition

Here’s a classic example of one of the most common and potentially fatal pitfalls faced by many artists as they endeavour to keep their careers moving forward: The Dramatic U-turn from […]

Will Young – The Way I See

As someone who spent nearly 20 years buying singles for a living and many more doing the same thing on the ‘Amateur Circuit’, I still mourn the demise of the physical single, […]

Little Boots – Every Night I Say a Prayer

We’ve talked a little before about stealth marketing, and here’s another time where there’s a whole lot of stealth but very little marketing. I’m referring in this case to the concept […]