Niall asks the most important question in pop: what happened to Rachel Stevens' career?
In the world of pop there are only two things more frustrating than remembering the precise moment you decided to put someone else’s song on the B-side of your multi-million […]
Being known by a single name is a long-standing tradition in pop. Sometimes it’s there from the get-go, as with Cher and Madonna, and sometimes the star in question kind of earns it, as with Kylie. Some […]
Here’s a classic example of one of the most common and potentially fatal pitfalls faced by many artists as they endeavour to keep their careers moving forward: The Dramatic U-turn from […]
As someone who spent nearly 20 years buying singles for a living and many more doing the same thing on the ‘Amateur Circuit’, I still mourn the demise of the physical single, […]
We’ve talked a little before about stealth marketing, and here’s another time where there’s a whole lot of stealth but very little marketing. I’m referring in this case to the concept […]